Founded in March 2018 to connect local small businesses with people that love Central Illinois.


We focus on promoting small businesses with ethical and sustainable practices. Most products we feature are locally sourced and produced by female owned & operated small businesses in the Champaign-Urbana area and beyond.


Laura Edwards

My name is Laura and I launched CUltivate in Spring 2018 as my passion project. I love Central Illinois and its strong sense of community. I have a passion for supporting women in achieving their dreams and I love supporting small businesses. I’m also a huge fan of natural, organic and ethically produced goods. CUltivate is a way to connect the makers of Central IL with the people that love & support this community.

While I work in Urbana for my “day job”, I currently live in Bement with my husband, Evan, our 6 chickens, Mrs. Cluckles, Poncho, Omelet, Peaches, Srgt. Peppers, and Pumpkin, and our two almost identical dogs, Jin and Nola. We spend most of our free time renovating our home, gardening, cooking vegan meals and playing board games with friends & family.

Interested in getting involved? Fill our the form below or email me at

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